Privacy policy

This Privacy Policy describes how D-FFRENT® (“the Site”, “we”, “us”, or “our”) collects, uses, and shares your personal information when you visit, use our services, or make a purchase on d-ffrent.be (“the Site”), or otherwise communicate with us regarding the Site (collectively, the “Services”).
For the purposes of this Privacy Policy, “you” and “your” refer to you as the user of the Services, whether you are a customer, website visitor, or any other person whose information we collect under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.
We will post the updated Privacy Policy on the Site, update the “Last Updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide our Services, we collect personal information about you from different sources, as outlined below. The information we collect and use depends on how you interact with us.
In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, deliver or improve the Services, comply with legal obligations, enforce our terms, and protect or defend the Services, our rights, and those of our users or others.

Personal Information We Collect

Information You Provide Directly

Information you provide through our Services may include:

  • Contact information such as your name, address, phone number, and email address.

  • Order information such as your name, billing address, shipping address, payment confirmation, email, and phone number.

  • Account information such as your username, password, and security details.

  • Customer support information such as the content of communications you send to us.

Some features of the Services may require you to provide certain personal information. You may choose not to provide such information, but this could prevent you from accessing those features.

Information We Collect Automatically

We may automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies. Usage Data may include information about how you access and use our Site and account, device and browser information, network details, IP address, and other interactions.

Information from Third Parties

We may receive information about you from third parties, such as:

  • Companies supporting our Site and Services (e.g., Shopify).

  • Payment processors that collect payment details to process transactions.

  • Advertising or analytics partners that help us understand performance or tailor content.

Any information obtained from third parties will be handled in accordance with this Privacy Policy.

How We Use Your Personal Information

  • To deliver products and services:
    To process payments, fulfill orders, send account or order notifications, facilitate returns, and maintain your account.

  • For marketing and advertising:
    To send promotional communications via email, SMS, or other channels, and to display targeted ads.

  • For security and fraud prevention:
    To detect, investigate, or prevent fraudulent or malicious activity.

  • For communication and improvement:
    To provide customer support and enhance our Services.

If you reside in the EEA, the legal basis for processing is our legitimate interest in providing and improving our Services (Art. 6(1)(f) GDPR).

Cookies

Like many websites, we use cookies on our Site.
Specific information about cookies used in connection with our Shopify-based store can be found at: https://www.shopify.com/legal/cookies.

Cookies help us support and improve the Site (e.g., remember your preferences, perform analytics, and enhance functionality). You can manage or block cookies through your browser settings, but doing so may affect how the Site functions.

How We Share Personal Information

We may share your personal information with third parties in the following circumstances:

  • Service providers performing services on our behalf (e.g., IT, payments, fulfillment, data analysis).

  • Business and marketing partners that help us deliver ads and promotions.

  • Affiliates within our business group.

  • Legal or transactional reasons such as compliance with law, enforcing our terms, or business transfers (e.g., merger or acquisition).

We do not sell or share sensitive personal information without your consent.

User-Generated Content

If you submit reviews or other content on public areas of our Services, such information may be visible to others. We are not responsible for the privacy or security of information you make public.

Third-Party Websites and Links

Our Site may contain links to third-party websites. We are not responsible for the privacy, security, or content of those sites. Always review their privacy policies before sharing personal information.

Children’s Data

Our Services are not intended for children. We do not knowingly collect personal information from anyone under 16 years of age.

Data Security and Retention

While we take appropriate security measures, no method of transmission or storage is 100% secure.
We retain personal information as long as necessary to maintain your account, fulfill our Services, comply with legal obligations, or resolve disputes.

Your Rights

Depending on where you live, you may have the following rights regarding your personal data:

  • Right to access or know what data we hold.

  • Right to delete your personal data.

  • Right to correct inaccuracies.

  • Right to data portability.

  • Right to restrict or object to processing.

  • Right to withdraw consent (where applicable).

  • Right to appeal or file a complaint with your data protection authority.

To exercise your rights, contact us using the details below. We may need to verify your identity before fulfilling your request.

Complaints

If you have concerns about how we handle your data, please contact us first.
If you are not satisfied with our response, you may contact your local data protection authority (for the EEA, see this list of authorities).

International Users

Your personal data may be transferred, stored, and processed outside your country of residence, including by our service providers.
When we transfer data outside Europe, we rely on approved transfer mechanisms such as the European Commission’s Standard Contractual Clauses.

Contact

If you have any questions about our privacy practices or this policy, or wish to exercise your rights, contact us at:
Email: info@d-ffrent.be
Address: Loostraat 34, Maasmechelen, 3630, Belgium

Unless otherwise stated, we are the data controller responsible for your personal data under applicable data protection laws.